The Bijlmermeer is notorious for being the only real ghetto in the Netherlands. The area is undergoing a radical transformation. Mid nineties the local government together with the housing corporations decided to convert the high-rise honeycomb pattern –about the only suitable backdrop for an ‘urban’ video clip in the Netherlands- into a low-rise suburban paradise: provincial. BimfriBliss is an attempt to bring to the fore the intrinsic beauty of this neighborhood